If someone wants to market their business with Facebook or Twitter, it is very easy. In plain terms: Get a website, make a Facebook profile for the business, a twitter account, and go to town! Don’t forget to insert facebook and twitter links on your website so if someone comes by your site they can follow you on your social media sites.
If you are a large business you could hire someone to keep your facebook and twitter accounts updated. It is a good idea to keep adding something new everyday to keep customers interested. If you update by yourself be careful not to go overboard with too much social media or websites because you are going to have a hard time keeping everything updated unless they are linked together and up-datable through one post. There are CMS’s out there that will update multiple websites with one entry. Check this out: http://www.cmswire.com/cms/web-cms/multisite-management-with-drupal-plone-and-joomla-004041.php
You can even feed your wordpress or other blog into facebook. We have the technology and it’s easy to use…really!
In conclusion you may already know you need social media, but you may think you will be taking on a huge task… I am here to tell you, it’s not that bad and it is not rocket science.